This assignment ended up being very interesting. I had to battle with the microfilms in Ellis again, which is something I hadn't attempted since HOJO. After spending about 2 hours finding the films I needed and figuring out how to work those gigantic machines again, I finally got to check out some of the old issues of the magazine I researched, Vogue. I chose a time period that went from 1952-1963. I wanted to be able to include some of the redesigns that occurred in the Diana Vreeland era that began in 1963 when she replaced Jessica Daves as editor-in-chief. It was amazing how different the designs were in the '60s, and especially when Vreeland and Alexander Liberman were working together compared to the decade before. After listening to the other presentations in class, though, it seemed that almost all of the magazines went under a pretty drastic change during the '60s.
It was interesting to see the origins of some of the magazines we're so fond of. To see their past and their development helps me feel more in place with the magazine industry. I don't think you can really develop a passion for magazines if you don't understand where they've been before now. Anyway, here is one of my favorite feature spreads from a 1963 issue of Vogue.
How great is this photo illustration?! I always wonder how they did stuff like this before the Adobe Creative Suite... I can't even imagine how many more hours they spent on this than I do now.
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