This week in class, several designers from the Meredeth Corporation came to present our semester-long project. It was intimidating to be approached by professional designers and given an assignment to be presented to a corporation that reaches millions of readers. I haven't fully digested the details and ins and outs of the project, but I do think that coming up with professional content is going to be very exciting for me. I want to take this experience as a way for me to further prepare myself for the future and a career doing exactly this.
They told the class several things we already know, but applying these concepts may prove to be difficult. They want us to bring a new eye to their designs that will attract a younger audience without sacrificing the older one they already have. The designs should be simple and modern, but not to an extreme. Basically our goal is to be simplistic while being inventive.
I feel that the greatest challenge with this assignment is being inspiring and original while remembering the Meredeth audience. To me, this sounds like a restriction that may overwhelm my thought process as I try to step outside of the box, but in order to avoid this, I am going to try to read more Meredeth publications and get a feel for how far is too far, or not far enough. I'm so excited to work with my friends and classmates to complete this project! Although it's undeniably hard work, I know it will pay off in the end and extremely improve my design skills.
I'm currently living in my first favorite apartment and I love decorating it. I got to paint my walls this year, which was a thrilling event for me! I really loved BH&G's Color-A-Room download. How creative.
The color-a-room download looks excellent, thanks for posting it! I think your interest in home decorating will really help out in your brainstorming for the prototypes and in getting inside the mind of a Meredith reader.
ReplyDeleteSo, I am not going to lie. I played around with this online for over an hour. It is a really interesting concept and even more so when I start thinking about the redesign that Meredith is planning for. I am interested to see (now, after spending so much time on their website recently) how that turns out.
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